1. Artificial intelligence
Artificial intelligence (AI) has been disrupting every industry, and it’s no different for nonprofit organizations. AI enables nonprofits to glean meaningful insights from large amounts of data, so they can make informed decisions and personalize their strategies. For example, AI can be used to identify potential donors and personalize communication strategies based on their interests and preferences.
Another large development in AI that’s sure to be instrumental in 2024 is generative AI. This technology can generate content such as newsletters, social media posts, and even fundraising campaigns, allowing nonprofits to save time and resources while still maintaining a personalized touch. Nonprofits can even use AI for customer service, with chatbots being able to handle routine inquiries, which allows staff to focus on more complicated projects and tasks.
2. Workflow automation
Many nonprofits work with limited resources and manpower for their daily operations, making workflow automation a game-changer. By automating rule-based tasks, such as data entry and donations processing, nonprofits can save time and reduce human error.
In 2024, more nonprofits will implement workflow automation tools such as project management software, email marketing automation, and social media scheduling platforms to improve efficiency. What’s more, these tools will increasingly incorporate AI technology, allowing for even more complex automations such as automatic donor segmentation and personalized messaging.
3. Virtual and augmented reality
Virtual reality (VR) and augmented reality (AR) are becoming increasingly popular in the nonprofit sector, providing new ways to engage with donors, volunteers, and beneficiaries. In 2024, we can expect to see more nonprofits using VR and AR technology to bring donors closer to the cause they support. For example, an environmental organization could use VR to showcase the impact of climate change on a specific area, or a humanitarian organization could use AR to show donors how their contributions are being used in real time.
In addition, VR and AR can be utilized for training and educational purposes within nonprofits. With virtual simulations and augmented tutorials, volunteers and staff can learn new skills or gain experience in a risk-free environment. This can also help nonprofits save on training costs and increase retention rates.
4. Data integration
Nonprofits need robust data to effectively measure their impact and make informed decisions. However, many organizations struggle with data silos — a phenomenon where data is stored in separate systems or departments, making it difficult to get a clear picture of their operations.
In 2024, data volume will only continue to grow, making it crucial for nonprofits to have a data integration strategy in place. This means nonprofits will not only have to think about what specific software to implement but whether those tools can seamlessly integrate with each other. For instance, nonprofits may adopt a donor management system that is compatible with their accounting software to streamline donation processing and financial reporting.
Many nonprofits may even turn to managed IT services providers to assist them with integrating their data and systems, ensuring a smooth flow of information across the organization.
5. Digital fundraising
Cashless transactions such as QR codes, digital wallets, and online payment platforms are paving the way for digital fundraising. In 2024, nonprofits will have to adapt to the shift toward cashless transactions if they want to continue receiving donations from tech-savvy donors.
Moreover, as technology becomes more advanced, so do digital fundraising strategies. Nonprofits will need to stay updated on emerging platforms and tools, such as crowdfunding websites, social media donation features, and text-to-give options. These digital fundraising strategies can help nonprofits reach new audiences, increase donor engagement, and raise more funds for their cause.
6. Hybrid work
More nonprofits will likely embrace hybrid work arrangements in 2024 to capitalize on its many benefits, including increased employee satisfaction, reduced overhead costs, and access to a wider talent pool.
However, this means nonprofits will have to invest in technology that supports remote and hybrid work arrangements, such as video conferencing tools, project management software, and cloud collaboration platforms. They also have to use integrated human resources and employee experience platforms to organize volunteer schedules, schedule office hours, and communicate with employees from a central location.
7. Cybersecurity
2024 will undoubtedly welcome a new wave of threats, which means nonprofits will need more powerful cybersecurity measures. AI, in particular, will be a serious challenge for nonprofits, as cybercriminals can use it to create more sophisticated malware, phishing scams, and other forms of cybercrime.
Nonprofits must thoroughly secure their systems with next-generation firewalls, end-to-end encryption, AI-augmented threat prevention tools, advanced anti-malware software, and more. Regular security training will also be instrumental in educating employees on the risks that AI and other emerging technologies pose to their data and systems.
To navigate the dynamic landscape of technology in 2024, nonprofits will need a strategic partner who understands their unique needs and challenges. Varsity Tech has the experience, expertise, and innovative solutions to help your nonprofit effectively leverage technology, from AI and automation to cybersecurity and cloud collaboration solutions. Contact us today to start 2024 on the right foot!
